In 2023 OMO Lavanderia was in pursue of a new brand direction for the coming years. Here we have the campaign that kickstarted this whole brand reset.
Our goal was to bring the brand to the digital age, using typography and fast paced motion graphics to show a new side of our company, a side with technology and convenience as its greatest assets.
I was responsible for the creative concept of the whole campaign and its development: the main Key Visual, motion graphics and new visual identity of the washing machines.
CLIENT: OMO LAVANDERIA
ROLE: CREATIVE DIRECTION
YEAR: 2023
COLLABORATORS: LARISSA SILVA, PAULA MATTOS, LIGIA AQUINO, VICTOR UCHOA, BARBARA MOLITERNO, ALLAN FERNANDES, GLOBAL AD
ROLE: CREATIVE DIRECTION
YEAR: 2023
COLLABORATORS: LARISSA SILVA, PAULA MATTOS, LIGIA AQUINO, VICTOR UCHOA, BARBARA MOLITERNO, ALLAN FERNANDES, GLOBAL AD
